Chipotle & Street Fighter 6 Announce Partnership and FGC Rewards

Capcom and Chipotle have announced a partnership for the upcoming Street Fighter 6.

Starting June 2, players also using Chipotle products will be able to earn Street Fighter 6 Fighter Coins when ordering through the Chipotle app or Chipotle.com using the promo code HDKN236*. After placing a qualifying order, customers will receive a code for 250 Fighter Coins. This in-game premium currency allows to purchase Characters, Outfits, Alternative Colors, Stages, and other items. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 250 Fighter Coins.

Chipotle will also offer Street Fighter 6 fans access to an exclusive viewer reward via Twitch. This limited time offer begins June 2 at 9am PT. The company will give out a total of 500,000 free chips and guac offers to Chipotle Rewards members who watch one hour or more of livestreams on participating channels.

You can find more details via the link.

Following the release of Street Fighter 6, Chipotle Daily Brackets, Battle Hub signage, and avatar items with branding are also expected to appear.

It also became known that Chipotle's signature competition series will return in 2023 featuring Street Fighter 6 in 2v2 format. The Chipotle Challenger Series offers the FGC a chance to compete for cash prizes and the top two teams will be able to go to Evo 2023.

Chipotle will also be a presenting sponsor for Evo 2023 and a sponsor for Combo Breaker.

On-site spectators and players at Evo, co-owned by RTS and Sony PlayStation, will be treated to various integrated experiences, including a community lounge, pick-up brackets for Chipotle prizes, and custom gifts for pool qualifiers.

“This partnership will provide Chipotle with an unparalleled opportunity to connect with the passionate and dedicated fighting game community and to create innovative activations in-game and in-real-life within Street Fighter 6, Chipotle Challenger Series, Evo, Capcom Pro Tour, and COMBO BREAKER throughout 2023,” said Jason Scorrano, Head of Partnerships for RTS. “This innovative partnership will shape the future of the fighting game community and how brands connect with it in meaningful ways."

Combo Breaker 2023 will occur from May 26th to May 28th at Renaissance Schaumburg Convention Center in Schaumburg, Illinois. The event will include 29+ official tournaments.