On the release of Street Fighter 6 in 2023, one of the features fans hoped to see was the advertisement of real world events in the game's battle hub. The huge screen in the hub was seen as a great spot to let players know of events for Street Fighter 6 going on around the world.
It seems Capcom have listened and have started to implement these changes in the game evidenced by their spotlight on the upcoming Ultimate Fighting Arena (UFA) which is one of the stops on the Capcom Pro Tour with the winner of that tournament automatically qualified for Capcom Cup