Steam achieved record-high revenues of $9 billion in 2023, an 18% increase from the previous year. However, the platform's growth is increasingly driven by a few top-selling titles, according to Video Game Insights.
- The top 10 new game releases captured 61% of revenue from 2023 debuts. Baldur's Gate 3 alone earned $657 million.
- The concentration of revenues in top games is rising steadily - the top 100 titles took 91% of launch revenues.
With nearly 14,000 new games launched on Steam in 2023, only 5% earned over $100k. Just 930 titles made over $1 million—an elite group of 20 sold over $50 million each.
Slower growth is expected in 2024 despite the success of hit games. Factors include a weaker slate of releases, discounted consoles, and subscription competition. Revenues are projected to decline 2.5% to $8.8 billion.
Annual growth of 5% is forecast through 2028 as Steam expands globally, resulting in revenues reaching $11.5 billion. Game unit sales will follow a similar upward trajectory over the long term after a short-term dip.