As some of you might recall, despite Valve's largely hands-off approach to what gets onto their store, they have nonetheless taken a stance against AI shovelwere some time back. Presumably, the questionable nature of ownership and copyright with AI content was one of the big concerns here.
Despite that, even if something slipped by, and you find a game that uses AI art and possibly even AI art that resembles copyrighted content, you wouldn't be able to do much about it, until now.
After gathering more information and talking to developers regarding the involvement of AI in video games, they are rolling out a set of changes for both users and developers.
On the dev side, they will now have to disclose the extent of AI generated content in their game, which includes absolutely every type of content, from code to sound and images. It will also be separated into two categories – Live-Generated and Pre-Generated.
Pre-Generated content simply includes anything that was made in advance to be a part of the game, like various images or AI voice-overs in High on Life or Outer Worlds. Live-Generated content is where it gets interesting, that's content that is generated in the process of playing the game, typically as a response to player's action. Developers will have to explain what they have done to ensure this Live-Generated content does not end up producing anything illegal.
On the user side, you will be able to report the latter through Steam overlay if you happen to find something potentially illegal.
Another nice byproduct of this is that portions of that disclosure will be communicated to us as customers on the game's store page. Whether you like AI content or not, it will finally allow you to know all about it in advance.