sponsored bannersponsored banner

Mobile Gaming Statistics Continue Growing In Canada

7 min

This material was created with the support of our Patrons. You can support us!

Become a Patron
Mobile Gaming Statistics Continue Growing In Canada
The ultimate in portable entertainment

The ultimate in portable entertainment

Gaming is big business in Canada, and mobile gaming is currently getting the lion's share of the attention. It was not so long ago that gaming was restricted to home consoles and wired devices. However, fast internet connections, thanks to 4 and 5 G coupled with the wizardry of smartphones, mean that everyone now has a mobile games console in their pocket. Sure, you can pretend to use it to keep in touch, but everyone knows their tablet or smartphone is the ultimate portable entertainment device.

Market definition

The mobile games market covers the distribution, development and consumption of video and casino games specifically designed for mobile devices. These games can be downloaded through mobile app stores and cover an enormous variety of genres, including puzzles, casual, hyper-casual, sweepstakes, social casino, strategy, action and multi-player mass participation games. They cater to a diverse audience and offer something for everyone. Key players in the market include Activision Blizzard, Supercell, and Tencent Holdings Ltd. A whole subset of freemium games are free to download but allow in-app purchases, like Subway Surfers and Candy Crush.

Revenue in the mobile games market in Canada for 2024 is forecast to reach US$ 119 billion, with a growth rate of over 6% in the next five years. This is predicted to lead to a market worth US$1.62 billion by 2029. It is anticipated that there will be almost 15 million users by that time and that the market will thrive with a diverse range of content. The population is tech-savvy and always looking for the latest in entertainment, and around a third of Canadians play mobile games. This figure continues to rise.

A rapidly growing sector

Mobile gambling and casino games are closely related to mobile games but are a market segment in their own right. The online casino market offers a range of traditional casino games like baccarat, blackjack, roulette and poker. There are video simulations of these games and live dealer versions that bring the excitement of the casino into people's own homes or wherever they choose to play.  The slots are the most popular mobile casino games, and they seem to be tailor-made for gaming on the go. Canadians who enjoy a flutter have an incredible choice of places to play, and over 150 real-money mobile casinos are available to choose from.
Players can play at mobile browser casinos or increasingly by downloading bespoke casino apps from companies like Jackpot City, Ruby Casino and Spin Casino. The top-rated casino apps are Spin Casino, Jackpot City and Play OJO. Spin Casino offers 300 unique games via the app, Jackpot City, an incredible 700 titles, and Play OJO, a mega 3,000 casino games. These days, casino apps have responsive features, top-notch security, and impressive filtering systems, and they are lightning-fast and glitch-free. They also offer players a fantastic array of bonuses, allowing them to get a full and varied playing experience. The big names behind the games include Playtech, Microgaming, NetEnt and Evolution Gaming.

Oldies are the goldies

Despite constant innovation and new titles being constantly released, some of the favourite games are well-known titles like Gonzo's Quest, Starburst and Mega Moolah. This trend echoes the standard mobile gaming market where the perennial Subway Surfers, Candy Crush Saga, Call of Duty and Street Fighter retain their popularity despite new titles flooding the market.

Market worth

The online casino market is estimated to be worth US$2.61 billion this year, growing to US$3.49 billion by 2029 – an annual growth rate of almost 6%. Within the next five years, it is forecast that there will be around 15.7 million online casino players generating an average revenue per user of US$187.60. The US has the highest revenue per player statistic, but Canada is one of the world's most popular countries for online casinos, with 35.6% of the population playing online games.

More than fun and games

Mobile gaming is not just something that is enjoyed by Canadians either, the industry is also a key employer. There are over 32,000 full-time employees in the sector, and most companies reported that they employed more people than they did in 2107. Only 13% of companies questioned said they employed less people. Large companies account for most of the jobs, and even though they represent only 6% of all the gaming companies in the country, they provide 76% of the full-time jobs. Very large companies with over 400 staff account for only 1% of the gaming companies but employ over a third of all the staff in the industry.
The vast majority of Canadian mobile gaming companies are small. They are classified as micro-companies, meaning they employ less than four people, or standard-sized firms with between five and one hundred employees. They account for almost ninety-five percent of the country's video game companies. However, it is the large companies that generate the most notable amount of economic and employment activity. It is not only the number of employees that has increased but the number of companies too.
The most recent statistics show that there are 937 companies involved in the sector, of which 509 were micro-companies – up 35% in two years. Standard-size companies increased by 34% between 2019 and 2021, with a total of 370, and large companies increased from 37 to 58 in the same period, up by 29%.
80% of Canada's gaming companies are based in Quebec and Ontario. There are 298 in Ontario and 291 in Quebec. British Colombia is home to 161 video game enterprises and Alberta 88. The mobile game industry is one of the fastest-growing sectors in Canada. However, it is a male-dominated industry, with women making up less than a quarter of the workforce. Ontario has the highest percentage of women employed in the sector, and British Colombia has the lowest. However, across the country, the industry is disproportionately staffed by men. Women are more likely to work on the games if smaller companies employ them, while those in the bigger enterprises are more likely to perform other roles.

This material was created with the support of our Patrons. You can support us!

Become a Patron