The new site already takes a couple of potshots at competitor, and recently rebranded, Start.gg with text such as "no Microsoft"
A few moments ago, Metafy's CEO, Josh Fabian, tweeted an announcement of a new website that would be part of the overall Metafy company. Sumo.gg. For those unfamiliar, Metafy is a coaching site that offers a service for pro players and coaches to connect with players that want to pay for their time in order to learn. Either as active coaching sessions, video reviews, or more.
Last year Metafy started making changes to its overall strategy. Reducing or outright eliminating discounting fore lessons, which was one of its main ways to attract new users. Thankfully, it seems their service is working, as they have continued to grow even without those methods. So much so that they were able to raise 25 million dollars in funding recently. Some of which have been set aside for tournament sponsorships.
Now they have expanded into the Tournament platform side of things with Sumo.gg in what seems like a pretty clear stab at a main competitor. From the "No Microsoft" quip on the site itself, to the mobile app sentence, and the fact they announced it the same day as Smash.gg's rebranding into Start.gg. Its tagline is also worth pointing out saying: "A tournament Platform that doesn't suck", hard to know since there is no "site" as of yet, only a newsletter sign-up.