Keywords Studios has acquired The Multiplayer Group (MPG) from Improbable for £76.5 million, marking a significant expansion in its gaming services. MPG, known for its expertise in multiplayer game development, has contributed to major titles like Mortal Kombat 1, Fall Guys and Call of Duty: Modern Warfare 2. This acquisition aligns with Keywords' strategy to enhance its presence in the multiplayer gaming segment, which is in high demand, especially for live services.

MPG's leadership team, including CEO Andy Norman, remains intact, ensuring continuity. Keywords Studios anticipates this acquisition to contribute to double-digit revenue growth and align with its Create division's margins. It is also expected to be accretive to earnings per share in the first year. This move is indicative of the broader trends in the gaming industry, where companies are consolidating and expanding to adapt to the evolving market demands

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