Itch.io Temporarily Down on Behalf of Funko Pops

You've likely seen or know about dozens, if not hundreds, of cases where various YouTube channels or videos get taken down thanks to false copyright strikes doled out by the lifeless content ID machine.

Well, how about a whole website getting taken down the same way. In fact, how about one of the biggest gaming storefronts with a focus on indie games being taken offline by AI-powered software on behalf of Funko Pops?

Itch's incredibly open and approachable nature made a lot of indie developers choose their platform over storefronts like EGS or Steam, and that includes quite a number of independent fighting game developers.

As of right now, the access still isn't restored. If it exceeds 8 hours, they will try to set up a new domain, but for the time being, they offer a following workaround:

For now, there's nothing much that can be done without a proper response from iwantmyname responding to Itch's requests, but one would assume that once the communication is established it wouldn't be hard to confirm that the BrandShield's incomprehensible claim is not remotely legitimate.