Esports World Cup Partners With KitKat

Esports World Cup is starting soon, and the partnerships are going full-steam ahead. Today it was announced that EWC partnered with the Nestlé-owned chocolate brand KitKat. This partnership will entail various activations at the event itself, as well as some online promotion.

Fighting games are going to be represented by Tekken 8 and Street Fighter 6 at the Esports World Cup, and the qualifiers are currently ongoing, with the latest - DreamHack Summer - finishing last weekend.