Capcom Is Planning to Expand and Grow By Using Generative AI

Capcom has posted their latest financial report that details both company's performance thus far and their plans going forward. Going by the former, Capcom is doing great, with all their big releases in the last few years doing pretty well.

However, when it comes to latter, there are some very bad news for those of us who are concerned about GenAI being involved in the creative process of making video games.

Near the end, on page 34, they detail that they plan to use GenAI for:

• Research
• Draft generation
• User analysis
• Interactive manuals
• Error checks
• Meeting notes, etc.

The slide describes this as "routine" tasks, with the premise being that cutting down on the routine would allow more time for creative work, like new projects, and "time invested in true value creation."

This is consistent with things they've said in the past, but "routine" in this case is doing a lot of heavy lifting. In a GameSpark article from 2025, Capcom was already talking about actually using Google's AI for generating a lot of different ideas for in-game prompts. Replacing brainstorming with AI prompts for stuff like in-game posters, logos, and props.

If this is the direction Capcom wants to pursue going forward, that's rather tragic. As customers we will be paying the exact same or even higher prices, just to receive games that chose that settle for generalized concepts spat out by the plagiarism machine instead of genuine human creativity.